Using the crowd-funding model, we present our customers with a curated selection of films, music, books and artwork on a no-risk pre-order basis. Customers can pledge to buy each project at either a standard version or deluxe numbered limited edition collectors version If a proposed release hits its pre-order target, the customers cards are charged and it immediately goes into production. The pre-order campaign will dictate the quantity produced of the collectors versions. There will only ever be one run of each collectors version, they will never be commercially available through other platforms or retailers and the only guarantee of securing them will be through the Niche pre-order campaign.